What impact does the "poetry and distance" camping fever bring to Jinan's tourism industry

Outdoor bonfires, open-air movies, outdoor barbecues... On the evening of June 4, a Carnival Party was held in the wild luxury camping area of Jinan jiurushan leisure tourism resort, which may be the most romantic way of vacation.

As the "top stream" of leisure vacation, camping has been popular from the Qingming Festival holiday to the Dragon Boat Festival holiday. So, what impact does the "poetry and distance" under the tent have on Jinan's tourism industry?

Continuous hot camping from Qingming Festival to Dragon Boat Festival

"Far away from the noisy city, we choose a quiet place between the mountains and the wild. With the mountains and the green fields, the whole family sit on the lawn and watch the clouds roll. At night, the whole family sit around and watch the fireworks rise and the stars twinkle..."

This holiday, did your circle of friends get swiped by camping again? According to the same journey travel data, during the Dragon Boat Festival holiday, the search popularity of camping tourism increased by more than 200% over the same period last year.

Since the Qingming Festival, Jinan citizens have returned to the mountains, either by the Yufu river or in the bailixi scenic spot of the Yellow River, looking for "poetry and distance" within reach under their tents.

"The camping products in our scenic spot were robbed a week in advance." According to the relevant staff of Jinan jiurushan leisure tourism resort, the scenic spot has started to build summer camping products since 2017. This year, three different styles of campsites have been launched: Star camp, log cabin swimming pool camp and forest camp.

Nowadays, Ctrip, qunar and other platforms frequently launch "no exit camping map", and photos and notes related to camping on xiaohongshu and other social platforms have been swiped.

According to the data of Tianyan survey, there are more than 53000 camping related enterprises. Recently, there are nearly 10000 newly registered camping related enterprises. According to the data released by Shandong Provincial Department of culture and tourism, there are nearly 4000 campsites in Shandong, ranking first in China.

Driven by the "camping fever", tents, sleeping bags, sky curtains and other commodities related to camping continue to sell well. According to the data, recently, the purchase of outdoor camping products such as picnic supplies, hammocks and tents (mats) has doubled. "This year, the sales of a full set of camping equipment have soared. Customers buy whole vehicles, including tents, sleeping mats, camping furniture, etc., and customers' professional and comprehensive demands for camping products have increased a lot." Dingwenchao, the manager of decathlon Xicheng store, said in an interview that the purchasing group based on the family had the most obvious improvement.